We haven’t discussed an important thing to boost your marketing strategy before, today we would focus on the concept of ‘Automating your passive customer acquisition using RSS”. Before entering into the technological details of this, we would like to give a brief introduction about some techie stuff here!
RSS- What it means?
Let’s start with the word RSS. This stands for Real simple syndication. Simple, isn’t it? This is nothing but the simplified version of the normal HTML pages that you design for your website, which is not automated by many CMS such as WordPress. Over time, many things are happening in this arena, and we are going to analyse how this can be useful for us. With the advanced features available and a lot of sophisticated tools, RSS to email is a game-changer in terms of email marketing. SendInBlue, a leading email distribution service, easily allows you to send automated emails using RSS. With just a little knowledge about the concept, you are in for a treat!
Learn step by step: How to send RSS feed campaigns to your contacts
Remember, people always prefer checking their emails rather than reading blog posts. You can even merge two or three posts into one RSS email feed! Very catchy, isn’t it! This is what we want to prove.
RSS to Email- How does this work?
OK as the topic mentions, this is the process of picking up the content from your website and shooting it out as emails. The RSS feed can contain anything; right from blog posts till newly updated content of your website. With just a few tweaks to the existing set up of the website and email marketing companies like SendInBlue, things will start immediately!
Benefits of automating emails using RSS
This is something important to note, as automating emails has become a necessity for many now. This is by far the main benefit that one can get- sending email newsletters in a jiffy. Now, what are the other benefits that we can jot down? Here are few that we analysed
+ Delivering top-notch content to your customers. This is one of the reasons for them to check out your website and know what you have in store for them
+ A direct invitation to customers. You can know that your customers are in the loop with your schedule. The moment you post something, they will receive it at the same time. Simple!
+ Be stress-free. Yes, you heard it right! You need not worry about designing email templates every time you have to send something.
+ In Sendinblue, you have the option to include relevant content to your email newsletters. Brand your content as you move on.
What else should be noted?
Remember, the email service you use always play a vital role in maximizing the entire benefits of automating newsletters through RSS. Most of the service providers allow you to automate a single RSS feed in either of your newsletters. If you are planning to merge two or feed into one newsletter some things may sound ‘crunchy’;
+ You will end up delivering all the content from all the available sources if you are merging multiple feeds. Your customers will certainly receive everything, and trust us; most of them will not appreciate this.
+ Another option is creating multiple newsletters, and this again will end up stuffing the subscriber’s mailbox with mails that are unwanted to him or her.
Now that these two options are crossed out, the best solution is to go for a service that can easily manage multiple RSS feeds, such as SendInBlue.
Can I personalise my emails that I automate through RSS?
Well, the answer is ‘yes’ if you are using SendInBlue. With a forever free plan, you can store as many contacts as you want to, and tag them with many events as you like. If you want to go a step further into automating the email campaign, just add an element of personalisation to it. Give your personal touch to the emails and make them work! Newsletters have always proved to be an amazing marketing tool when done correctly. Automating emails using RSS, especially through SendInBlue is quite a catch. With the user-friendly touch, all your emails can be launched in no time. You need not be a techie for this, and it just takes a couple of minutes to sort things out!
Finally: Top 3 tips to create engaging newsletters:
Now that you got an idea about how things related to automating emails work, we would like to give you three main tips to create engaging newsletters.
· Old is Gold:
It is an untold story that all your newsletters often focus on freshly brewed content, but there is nothing wrong in sharing the old posts from your blog. As long as the posts are helping people find even the old ones worth a read.
· Introducing products:
Everyone loves to know about new things! Use this concept for your next email campaign. Give the subscribers a sneak peek of what is in store for them in the forthcoming weeks. This may create curiosity.
· Engage the readers:
Engaging readers is always a challenge. You may have plenty of followers for your blog, but how engaged are they? This is where you should focus on. It is quite easy to get the attention of the readers by asking opinion, sharing feedback, and so on.
Also don’t miss on this comprehensive comparison between SendInBlue and MailChimp.
